Top 6 Best Practices from Laurel Touby and Mark Wachen

This month we were lucky enough to sit down with Laurel Touby and Mark Wachen to learn about “How to Build a Company with a Multi-Million Dollar Exit.”

Laurel Touby

  • Founded Mediabistro, the largest online community of online journalists, which she sold in 2007 to Jupitermedia for $23 million
  • Contributing writer for BusinessWeek, Glamour, Travel & Leisure and New York (Laurel’s bio)

Mark Wachen

  • Founded Optimost, a multivariate testing and optimization platform, which he sold in 2007 for $52 million
  • Managing Director for DreamIt Ventures NYC, an accelerator for early stage Internet companies (Mark’s bio)

Top 6 Best Practices

  1. Investors invest in you, not your company.
  2. Talk to you customers. Love your customers.
  3. Don’t obsess about competition.
  4. Get and use PR and press.
  5. Hire a good startup lawyer.
  6. Bluff like a man.


 

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